Wednesday, October 2, 2019

Cash Box - Winter 1967 Vol. 1 of 19


Cash Box was one of the "big three" trade magazines that served the recording industry in the United States. It published from 1942 to 1996. In the mid-60's it featured a weekly Top 100...or 101 or 102 chart supplemented by a Top 50 Looking Ahead chart of newer releases, a Top 60 Country chart and a Top 50 R&B chart. To be fair, there were few songs in the Top 50 R&B chart that weren't also in the Top 100 or Top 50 Looking Ahead charts, so the R&B chart only served an exclusionary purpose. The Country chart was the opposite. It was very very rare that a song from the Country chart crossed-over to any of the other charts and vice versa. This was at the insistence of the "country music cartel" that controlled its industry with an iron fist in order to maintain their unique identity separate from pop music. To me, a good song is a good song is a good song. Who cares about all the other stuff? What is the point of categorizing something you can't see, can't feel, can't taste.......? You have to learn how to dislike a recording based on who made it, or what country it is from, or what year, etc. All very strange. 
I shared this with someone, the complete 1967, and they thought it was too bad I couldn't somehow have incorporated the highest chart position each recording attained. My response was something like "are you out of your fucking mind? I have ears, I have a brain, that's all I need to determine whether I enjoy listening to a song or not. What freaking (see.....I had calmed down a little at that point) difference does it make what number some idiot assigned to a song? Oh, I like this song better than the other one because it reached number 5" ??? I have ears and I have a brain, but I think some people only have ears.
So the charts served the two major markets for records, juke box operators and retailers. Juke box operators needed to know what the "hot" and the "not-so-hot" records were to stock their machines with to keep those nickels flowing. Retailers, nearly all were mom & pop operations, had to go to regional one-stops to get merchandise or else they were serviced by rack jobbers who were the go-between the distributors and retailers. They all needed to know what was happening and the charts were a guide, even though they were always 3 or 4 weeks behind real-time. 
My only use for charts is they now serve as a chronicle for commercially popular singles.
1967, besides being an extraordinary year in my life, was also the last year that the 7-inch single was the top dog in the record biz, songs were recorded on 3 or 4 track machines and mixed to mono, and hopefully found their way to airplay on Top 40 AM radio stations. That all began to change in 1968 and even as 1967 progressed things started getting a little weird. 
Mono versus stereo......I went with whatever sounded best to me. If I had 8 copies of something, I didn't look at bit rate - just what sounded better than the rest. There were some very big hits in 1967 that I would like to get mint copies of the original mono singles because what's available today in "stereo" sounds like shit. The Lovin' Spoonful singles come to mind for one example. 
Truncated versions of songs for singles.....I really don't give a crap about "shortened authentic" versions that were released to make them more appealing to radio programmers. If it's a good song I want to hear the whole damn thing. One exception I did go with the single is Light My Fire by the Doors, but that is not the case of having a minute or less removed. The full LP version is more than twice as long as the single. 
These are not a pile of scratchy records scooped up at some Salvation Army store. I think you'll find the quality satisfactory. They are all simply tagged with title/artist and display a photo of the original labels as they play and all songs have a gain of about 90db so there is less need for volume control adjustments. 
I'm doing this by seasons instead of month or year, designed to provide about 24 hours of music played alphabetically from a flash drive. In January 1967 Cash Box published charts on the 7th, 14th, 21st, 28th. In February it was 4, 11, 18, 25 and the same dates in March.
504 recordings appeared on the four Cash Box charts over those 12 weeks. This is all of them....or the start of all of them. And since this is the Winter of 1967, nearly all of these recordings were made in 1966. 


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